But so far, the role that CSPs have played in the process of furthering the adoption of digital business models in other industries has not fully translated into a competitive advantage for telecoms themselves. Under pressure from OTT players and plagued by outdated business models, telecoms profits have dwindled. In this fast-changing business environment, operators need to decide what role they want to play and what that choice will entail.
Be it new partnerships and business models or venturing into unknown markets, telecoms need to reinvent themselves to get there – and that will require technologies fitting their new digital operations.
In their transformation, CSPs will need a great deal of flexibility. Moving business and network processes into cloud native environments will give telecoms the chance to offer multi-device support, implement new services faster, facilitate data transfers and achieve hardware independence.
This new-found flexibility will call for marketing its value to customers by creating an environment that’s easy to navigate for the user. It will be necessary to introduce omnichannel sales and marketing strategies that enable clients to move seamlessly across sales channels and devices during the purchase process. As a result, optimized sales processes will let customers explore the full advantage of operators’ reinvented offerings straight from their mobile phone, while also decreasing the workloads of customer agents.
The multitude of potential roles that CSPs need requires true readiness for the future, and the future is 5G. Networks need to be designed around it – through provider partners whose hardware can be dynamically utilized. Virtualization technologies such as NFV (network function virtualization) and SDN (software defined networks) will significantly help in enabling this cooperation and speeding up the deployment of digital services.
CSPs make strides to utilize the vast amounts of data they collect, but now the ongoing advances in telecom AI and machine learning enable aligning automation capabilities with data and processes to a much greater degree. In particular, assurance systems allowing predictive maintenance in network fault detection are going to be crucial for future telecom operations. Coupled with SON (self-organizing networks), these solutions will increase the efficiency network-related processes and lower the cost of network maintenance through the concept of automated, zero-touch network and service management.
Finally, sensor-embedded telecom equipment can be monitored and serviced by mobile technicians who are empowered by field service management solutions that use advanced analytics algorithms. Telecoms aiding their operations with comprehensive FSM systems will benefit from improved performance, forecasting and enabling predictive maintenance, greater fleet efficiency and minimizing network downtime.
#ReinventingTelecoms – visit a home powered by cutting edge telecom technology
Just like our homes, the telecom business involves many dynamic elements that together make up its functionality and character.
We can change some of these elements to bring in many improvements to the quality of life.
We can also completely reinvent our environment to ensure its longevity.
Use the magnifying glass cursor to reveal potential improvements and move around your virtual home. See what innovations you would like to apply!